Beer Label LogoAugust 17, 2015

Recently I created this logo to be used as a label for beer for D.A. Fleischer. He brews his own craft beer and is also a photographer.  You can see his work at this link :

The name is Zone System Brewery and is based on a a popular photographic technique for determining optimal film exposure. This was called the Zone System and formulated by Ansel Adams. The system is based on dividing the shades of grey from white to black in ten zones.

Brewing beer could also be classified in terms of its darkness or lightness, such as a dark stout or a white beer. Below is the logo.